Olono is a contemporary clothing and lifestyle brand founded by Muzzammil Usmani and Sanket Deorukhkar in Mumbai. Combining the essence of streetwear with timeless design, Olono crafts apparel that reflects individuality and empowers self-expression. The three dots in its logo symbolize the brand's core values: optimism, opulence, and the odyssey of life.

Rooted in the spirit of modern dreamers and doers, Olono’s collections merge bold aesthetics with exceptional comfort, bridging the gap between functional streetwear and premium apparel. Every piece is designed to inspire confidence, celebrate creativity, and seamlessly integrate into a lifestyle that values authenticity and individuality.

Olono’s approach to streetwear goes beyond trends, creating apparel that tells stories and becomes a canvas for personal expression. With meticulous craftsmanship and thoughtful details, the brand represents a movement where clothing evolves into a lifestyle, offering timeless silhouettes and bold statements that resonate with a diverse community.

The Founders
Muzzammil Usmani and Sanket Deorukhkar joined forces to redefine the Indian streetwear and lifestyle apparel scene. Sanket’s innovative design sensibilities, combined with Muzzammil’s eye for detail, have shaped Olono into a brand that celebrates the intersection of fashion, individuality, and modern living.
Together, they’ve built Olono as a platform for creativity and self-expression, empowering individuals to embrace a lifestyle where every outfit is a statement and every moment an opportunity to stand out.